For the purpose of the Data Protection Act 1998 (the Act), the data controller is DC Direct Limited of 46 New Broad Street, London, England, EC2M 1JH.
INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following data about you:
Information you give us. You may give us information about you by filling in forms on our site www.dcdirect.london or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, or information about your phone or mobile device.
Information we collect about you.
With regard to each of your visits to our site we may automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
Information you give to us. We will use this information:
- in order to carry out our obligations arising from any contracts entered into between you and us.
- to provide you with the information, products and services that you request from us;
- so we can provide you with information about services we offer that are similar to those that you have already purchased or enquired about;
- to provide you with information about services we feel may interest you. Existing customers, will only be contacted by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the order form);
- to notify you about changes to our service;
- to ensure that we present content from our site in the most effective manner for your computer.
Information we collect about you. We will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that we present content in the most effective manner for your computer;
- for allowing you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others.
- in order to deliver relevant advertising to you;
- to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
- Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above. Depending on the types of information we receive.
DISCLOSURE OF YOUR INFORMATION
We may share your information with selected third parties including:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
Analytics and search engine providers that assist us in the improvement and optimisation of our site.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If a third party acquires DC Direct Ltd or substantially all of its assets, in which case personal data held by us about our customers will be one of the assets that we transfer.
WHERE WE STORE YOUR PERSONAL DATA
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before data collection) if we intend to use your data for such purposes. We will usually inform you (before data collection) if we intend to disclose your information to any third party. You can exercise your right to prevent such processing by checking certain boxes we use to collect your data. You can also exercise the right at any time by contacting us at firstname.lastname@example.org.
Our site may, occasionally, contain links to and from the websites of our partner networks, advertisers and affiliates. Please note that these websites have their own privacy policies for which we accept no liability or responseability. Please check these policies before you submit any personal data to these websites.
ACCESS TO INFORMATION
The Act gives you the right to access information held about you. You can exercise your rights in accordance with the Act. However, any access request may be subject to a fee of £10. This is to meet our costs in providing you with details of the information we hold about you.